Your Website Has Visitors.
It Should Have Clients.

A conversion focused website is built around one question: what does the visitor need to feel and understand at each point in order to act? Every page has a defined job. The structure, copy, and design are built to guide — not describe. A regular website presents information. A conversion focused website directs decisions.

Coaches, consultants, and expert-driven businesses who have an offer that works but a website that isn't reflecting it. The COW is built for founders who are ready to stop explaining their business on every call and let their site do that work instead.

Yes. The standard COW includes one sales funnel for your core offer alongside the website pages. The Conversion Optimised Website Plus covers two offers and up to 8 pages. If your funnel needs fall outside those parameters, a custom plan is available — book a discovery call to scope it.

The COW will be built in an all-in-one business platform designed for digital businesses to launch and scale without juggling multiple tools. It handles your website, funnels, email, and offers in one place, so the site Gazeable builds isn't just a set of pages — it connects directly to how your business runs. If you're already on a different platform, mention it when you book your discovery call.

You do — with Gazeable's guidance. You receive structured copy formats for every page: the frameworks, the prompts, and the brief so you know exactly what to write and where it goes. Where AI can help you move faster, you'll use it. Gazeable reviews and refines before anything goes into design.

The COW performs significantly better when your brand foundation — positioning, messaging, and visual direction — is already defined. Without it, the website is built on guesswork. If you haven't done this work yet, the Brand Foundation Framework (BFF) is the recommended starting point. Gazeable can assess what makes sense on a discovery call.

The standard COW takes 3–4 weeks depending on complexity and how quickly copy is provided. The Conversion Optimised Website Plus takes 4–6 weeks. Timeline is confirmed at the strategy stage once the scope is clear. The process doesn't begin until the conversion brief is complete.

Most web designers start with visuals. The COW starts before any design happens — with conversion logic, copy frameworks, and funnel structure mapped to your specific offer. A designer builds what you give them. Gazeable builds what your visitor needs in order to act. The design is the last step, not the first. That's what the price reflects.

COW Starter is one page, built fast on Gazeable's master template — ideal for a single offer and a quick launch. COW Essential and Premium are full multi-page conversion sites with a complete Customer Journey (lead capture, email sequence, and automation) built in. If you need the full system, Essential or Premium is the right starting point.

No — you provide the raw material through the intake process, and Gazeable's guided frameworks and refinement turn it into finished copy that still sounds like you. You speak, the frameworks shape it, Gazeable refines it. COW DIY uses a prompt library to guide you through the same process independently.

Yes. COW Starter's $990 credits in full toward Essential or Premium within 12 months — so upgrading to Essential costs $2,510, not $3,500. COW DIY doesn't carry a credit toward paid tiers since it's a separate self-serve product.

Yes — toward COW Essential and COW Premium. The GRIT credit does not apply to COW Starter (which has its own upgrade credit) or COW DIY.

Additional Customer Journeys — beyond the one included in Essential or Premium — are handled through BOSS Growth, Gazeable's ongoing monthly system. The COW builds the site and the first complete journey. BOSS keeps building and scaling the system over time.