Designer-Led. AI-Powered. Built As One System.
Gazeable is the only brand consultancy that integrates brand strategy, visual identity, and UI/UX design into one connected system — then builds it into your AI tools so your brand stays consistent long after the project ends.
AI handles research and analysis at scale. A senior designer and brand strategist applies 20+ years of design judgment to validate, shape, and direct every creative decision. The result is premium brand and design work — tailored to your business, delivered at a pace that wasn't possible before AI.
Think of it as pilot and autopilot. AI handles the scale. The senior designer and strategist flies the plane.
Who this is for
Founders, Coaches And Established Businesses
Gazeable works with clients building something that matters — and whose brand hasn't caught up with how far they've come.
The founder with a vision
Ready to move beyond DIY branding. The idea is strong — the brand hasn't matched it yet.
The purpose-driven professional
A coach, consultant, or educator whose brand feels generic — not reflecting the depth of their actual work.
The established business ready to evolve
Business is doing well. The brand feels outdated or inconsistent with how far the company has come.
The Creative Director
The Work Spoke First. The Title Came Later.
Grace Fuentes Bordalba is the founder and creative director of Gazeable. With a degree in Organizational Communication, she started her career in marketing — visiting clients, proofreading contracts and thinking up campaigns. Design wasn't her background. It was her instinct.
When a major global web company put her through a design test, she outperformed seasoned designers and programmers competing for the same role — with no formal design training and no design job on her CV. That was the beginning of a 20+ year career building brands, products, and digital systems for companies across Singapore, Australia, Southeast Asia, and India.
"Before I ever studied design, I studied people — how they communicate, what they respond to, and why things work. Design became the tool. Strategy was always the point."
The Career Arc
From Naming A Brand To Building One
Grace built her career in Singapore — leading design for global tech and travel companies before establishing her independent global practice.
Singapore
Lead Designer — Wego.com
Global travel marketplace
Led UX/UI design and rebranding for a global travel platform. Proposed the brand name "Wego" — selected through a company-wide competition — and supported the full site rebrand and UX updates that followed.
Singapore
Lead Designer — Perx Loyalty App
SaaS loyalty & customer engagement platform
Redesigned the core product UX, developed the brand identity, and led UI improvements to increase user engagement and retention. Designed Perx's logo and visual system from the ground up.
Global
Founder & Creative Director — Gazeable
Brand strategy & UI/UX design studio
Leading brand strategy and end-to-end design for global clients across Singapore, Australia, Southeast Asia, and India — as both strategic brand advisor and hands-on UI/UX designer.
How Grace thinks
Strengths That Shape The Work
Grace's top CliftonStrengths (Gallup) — and what they mean in practice:
Individualization
Sees what's distinct about each client — and builds from that, not a template.
Strategic
Spots patterns, anticipates obstacles, and finds the clearest path forward.
Maximizer
Turns good work into excellent work. Won't settle for functional when it can be remarkable.
Connectedness
Sees how things fit together — brand, audience, message, experience.
Belief
Driven by work that means something. Prefers clients who care about what they're building.
Frequently asked
What People Want To Know
What is Gazeable?
Gazeable is an AI-powered, designer-led brand studio that builds brand strategy, visual identity, UI/UX design, and AI-ready brand documentation as one integrated system. Founded in 2016 by Grace Fuentes Bordalba — a brand strategist and designer with 20+ years of experience — Gazeable serves founders, coaches, and growing businesses in Singapore, Australia, and international markets.
Who founded Gazeable and what is their background?
Gazeable was founded by Grace Fuentes Bordalba — a brand strategist and UI/UX designer with over 20 years of experience across 14+ industries. She led design for global platforms including Wego.com and Perx in Singapore before founding Gazeable in 2016. Her background in Organizational Communication shapes a process where strategy always comes before aesthetics — and where design is measured by whether it works, not just how it looks.
What does "AI-powered and designer-led" mean?
It means AI handles the research, analysis, and scale — and a senior designer and brand strategist directs every creative decision. No AI output goes to a client without strategic review. The result is faster, more thorough brand work without losing the human judgment that makes it right.
What is a human-in-the-loop branding process?
Human-in-the-loop branding means a trained designer — not just an AI tool — is responsible for every strategic and creative decision. At Gazeable, AI accelerates the research and discovery phase. The designer validates the findings, shapes the strategy, and leads the design. The client gets the benefit of both.
Does Gazeable handle both brand strategy and design?
Yes. Gazeable is a full-system studio — brand strategy, visual identity, and UI/UX design are one integrated engagement, not separate workstreams. This integration is what makes the AI-Ready Brand System possible: because the visual and verbal brand are built together, both can be documented in machine-readable format from the same source.
How do I make my brand consistent across AI tools?
The problem is documentation, not the tools. Most brands have never been documented at the level of specificity AI tools need to produce consistent output. Gazeable's AI-Ready Brand System audits your existing brand documentation, rebuilds it in machine-readable format — including SKILL.md and Brand Guide MD — and trains your team to use it. The result: ChatGPT, Claude, Canva AI, and Jasper all produce on-brand output by default.
What makes Gazeable different from a regular design studio?
Three things no other studio combines: integrated brand strategy and UI/UX design built as one system; AI-powered research with designer-led judgment at every decision point; and post-handover brand configuration into the client's AI tools — including machine-readable brand documentation — so the brand stays consistent at scale.
What industries has Gazeable worked in?
Gazeable has worked across 14+ industries including SaaS, travel technology, financial services, coaching and consulting, healthcare, education, events, e-commerce, and creative services — for companies ranging from early-stage startups to established regional enterprises.
What is Organizational Communication?
Organizational Communication is the study of how messages and meaning move through people and systems — covering strategic messaging, persuasion, leadership, conflict resolution, and how organizations present themselves to the world. It sits at the intersection of psychology, business, and rhetoric.
Why does a communication background make a stronger brand strategist?
Because brand strategy is fundamentally about communication — how a business presents itself, what it says, to whom, and why it lands. Gazeable's founder studied how people communicate before ever opening a design tool. That foundation is what separates design that looks good from design that works.
Who is a good fit for working with Gazeable?
Founders, coaches, and established businesses whose brand hasn't caught up with how far they've come. Clients who want to understand and use their brand independently after the project — not stay dependent on a studio forever.
Where does Gazeable work?
Gazeable serves clients in Singapore, Australia, the United Kingdom, and international markets. The studio is built to operate across time zones — serving founders, coaches, and established businesses at any stage of growth, wherever they are.