Designer-Led. AI-Powered. Built As One System.
Gazeable is the only brand consultancy that integrates brand strategy, visual identity, and UI/UX design into one connected system — then builds it into your AI tools so your brand stays consistent long after the project ends.
AI Handles Research And Analysis At Scale. A senior designer and brand strategist applies 20+ years of design judgment to validate, shape, and direct every creative decision. The result is premium brand and design work — tailored to your business, delivered at a pace that wasn't possible before AI.
Think of it as pilot and autopilot. AI handles the scale. The senior designer and strategist flies the plane.
Who this is for
Founders, Coaches And Established Businesses
Gazeable works with clients building something that matters — and whose brand hasn't caught up with how far they've come.
The founder with a vision
Ready to move beyond DIY branding. The idea is strong — the brand hasn't matched it yet.
The purpose-driven professional
A coach, consultant, or educator whose brand feels generic — not reflecting the depth of their actual work.
The established business ready to evolve
Business is doing well. The brand feels outdated or inconsistent with how far the company has come.
The Creative Director
The Work Spoke First. The Title Came Later.
Grace Fuentes Bordalba is the founder and creative director of Gazeable. With a degree in Organizational Communication, she started her career in marketing — visiting clients, proofreading contracts and thinking up campaigns. Design wasn't her background. It was her instinct.
When a major global web company put her through a design test, she outperformed seasoned designers and programmers competing for the same role — with no formal design training and no design job on her CV. That was the beginning of a 20+ year career building brands, products, and digital systems for companies across Singapore, Australia, Southeast Asia, and India.
"Before I ever studied design, I studied people — how they communicate, what they respond to, and why things work. Design became the tool. Strategy was always the point."
The Career Arc
From Naming A Brand To Building One
Grace built her career in Singapore — leading design for global tech and travel companies before establishing her independent global practice.
Singapore
Lead Designer — Wego.com
Global travel marketplace
Led UX/UI design and rebranding for a global travel platform. Proposed the brand name "Wego" — selected through a company-wide competition — and supported the full site rebrand and UX updates that followed.
Singapore
Lead Designer — Perx Loyalty App
SaaS loyalty & customer engagement platform
Redesigned the core product UX, developed the brand identity, and led UI improvements to increase user engagement and retention. Designed Perx's logo and visual system from the ground up.
Global
Founder & Creative Director — Gazeable
Brand strategy & UI/UX design studio
Leading brand strategy and end-to-end design for global clients across Singapore, Australia, Southeast Asia, and India — as both strategic brand advisor and hands-on UI/UX designer.
How Grace thinks
Strengths That Shape The Work
Grace's top CliftonStrengths (Gallup) — and what they mean in practice:
Individualization
Sees what's distinct about each client — and builds from that, not a template.
Strategic
Spots patterns, anticipates obstacles, and finds the clearest path forward.
Maximizer
Turns good work into excellent work. Won't settle for functional when it can be remarkable.
Connectedness
Sees how things fit together — brand, audience, message, experience.
Belief
Driven by work that means something. Prefers clients who care about what they're building.
Frequently asked
What People Want To Know
Who is Grace, and what is Gazeable?
Grace Fuentes Bordalba is a brand strategist and UI/UX design lead with 20+ years of experience. She spent over a decade leading design in Singapore for global tech and consumer platforms before founding Gazeable — an AI-powered, designer-led studio that builds brand strategy, identity, and digital design as one integrated system. She works with founders, coaches, and growing businesses across Singapore, Australia, and international markets.
What does "AI-powered and designer-led" mean?
It means AI handles the research, analysis, and scale — and Grace directs every creative decision. No AI output goes to a client without Grace's strategic review. The result is faster, smarter, more thorough brand work — without losing the human judgment that makes it right.
What is a human-in-the-loop branding process?
Human-in-the-loop branding means a trained designer — not just an AI tool — is responsible for every strategic and creative decision. At Gazeable, AI accelerates the research and discovery phase. Grace validates the findings, shapes the strategy, and leads the design. The client gets the benefit of both.
Where does Gazeable work?
Gazeable serves clients globally, with a primary client base in Singapore and Australia. Grace built her career leading design in Singapore for over a decade before establishing Gazeable as a studio built to work across time zones and international markets.
What industries has Gazeable worked in?
Grace has worked across 14+ industries including SaaS, travel technology, financial services, coaching and consulting, healthcare, education, events, e-commerce, and creative services — for companies ranging from early-stage startups to established regional enterprises.
What makes Gazeable different from a regular design studio?
Three things no other studio combines: integrated brand strategy and UI/UX design built as one system; AI-powered research with designer-led judgment at every decision point; and post-handover brand configuration into the client's AI tools so the brand stays consistent at scale.
What is Organizational Communication?
Organizational Communication is the study of how messages and meaning move through people and systems — covering strategic messaging, persuasion, leadership, conflict resolution, and how organizations present themselves to the world. It sits at the intersection of psychology, business, and rhetoric.
Why does a communication graduate make a better brand strategist?
Because brand strategy is fundamentally about communication — how a business presents itself, what it says, to whom, and why it lands. Grace studied how people communicate before she ever opened a design tool. That foundation is what separates design that looks good from design that works.